Energy can mean physical energy from calories, stimulation from caffeine, or mental focus from ingredients like adaptogens. Finding the best solution means knowing which benefit different consumers are looking for during each time of day.
We all have our good days and bad days for mood. This is relevant now more than ever. The COVID-19 pandemic has caused many people all over the world to feel increasing levels of anxiety, uncertainty and isolation. People are adjusting to working from home, which makes it even more difficult to strike a work-life… Read more »
A scientific review published in the journal Appetite, which focused on consumer coffee consumption, attitudes, and purchasing behavior, found consumers are split on whether coffee is healthy or unhealthy. In reviewing over 54 studies, the researchers found that belief in health benefits of coffee drove consumption for consumers in some studies, while other studies showed… Read more »