Plant sources of protein offer many benefits for health and the environment. These benefits are aligning with consumer values and creating a demand for more plant proteins in food.
Protein is one of the strongest trends in the food and beverage industry, but there aren’t many scientific studies which measure consumer preferences and perceptions toward high protein foods and beverages. A study recently published in the journal Appetite tried to answer some important questions using a qualitative focus group approach in European consumers. Questions… Read more »